When looking for a seo website company, you need to find a business that has the skills and experience to optimize your content. They will perform keyword research and provide you with a plan to increase your site visibility. Their plans may include link building, Google Ads, remarketing campaigns, and more. These companies will also be able to advise you on your website design and structure to optimize it for search engines. They will make sure your site is mobile-friendly and fast loading. This will improve user experience and decrease your bounce rate.

What is Google’s SEO tool?

A good SEO company will also make sure your site is free of duplicate content and keyword cannibalization. This will prevent your site from having multiple pages that target the same terms, which can reduce its search engine rankings. They will also eliminate navigational issues that lead to the wrong pages.

Another factor to consider when choosing an SEO company is the reputation of the agency. Look for testimonials, which can be a great way to gauge how happy previous clients have been with the services they received. A lack of testimonials should be a red flag and an indication that you should move on to another agency.

A reputable seo website company will be transparent about their processes and results. They will discuss their strategies with you in a discovery call and explain the results of their work. They will also share their best practices and culture. This will help you determine if they are a fit for your business.