A Conversion optimization specialists helps websites and landing pages generate more qualified leads by enhancing user experience and implementing changes that increase engagement and sales. They must have a deep understanding of their clients’ products, services, and audiences to craft effective optimization strategies.
One of the most common things you’ll see in this industry is that pretty much every project or engagement follows the same basic theme: a client comes to you with lots of traffic but no conversions, and they need your help to figure out why. Typically, the solution will involve running some tests—typically A/B—to try to figure out what’s going wrong.
Expert Conversion Optimization Specialists to Elevate Your Website
These professionals must be able to use digital tools like web analytics, heat maps, and user recordings to analyze the data and find problems. They also need to stay up-to-date with new trends and best practices in conversion rate optimization.
In addition to the technical skills, this position requires a great deal of creativity and problem solving. A good CRO will be able to spot issues and come up with solutions that can work for both short- and long-term goals.
Whether they’re working with an in-house team or an outside agency, CRO specialists must be able to effectively collaborate with others to implement their recommendations. This is critical to creating high-impact experiments that produce results. In addition, they must be able to identify and prioritize issues that are important to the business’s bottom line. This skill is especially helpful when collaborating with marketing and sales teams to improve lead generation.