With more intelligent merchandising online, merchandising has evolved from a supporting tool to a powerful way to transform shoppers into paying customers. Smart merchandising uses emerging technologies to strategically position and promote products, including personalized product recommendations, effective visual ecommerce design, and contextual search results.

Smart merchandising is powered by predictive algorithms that analyze customer data and behavior to optimize product displays, recommendations, and search results. These tools leverage customer behavior, preferences, and shopping patterns to create personalized shopping experiences that boost engagement, loyalty, and conversions.

The Future of Retail: Harnessing Intelligent Merchandising for Success

For example, AI-powered merchandising software uses predictive modeling to determine the best mix of products for each store’s inventory based on customer purchasing habits and trends. It also helps retailers identify which products to highlight — and which to remove from — product categories. And it delivers targeted promotions to shopper groups that align with brand objectives.

Similarly, AI-powered field merchandising tools deliver real time shelf action recommendations to field reps, leading to improved compliance and out of stock reduction. And it provides a centralized view of the performance of each store merchandising strategy and the effectiveness of each execution.

AI brings a new intelligence to retail analytics, analyzing customer purchase history, competitor pricing, and weather conditions to make informed forecasting and merchandising decisions that maximize revenue and profit. It enables retailers to quickly see and act on insights, including which products have the most demand, what promotions are working, or how the weather is impacting sales.